On camera, on the water
Talking straight to anglers from the boat — quick hook, clear tip.
Content partnerships for fishing & outdoor brands
Fishing Content That Connects With Anglers.
I help fishing and outdoor brands turn product knowledge, real fishing experience, and strong ideas into content people want to watch.
From concepts and filming to editing and organic strategy, I can become an extension of your marketing team.
The numbers behind the content
Nearly 50M
Organic views in 2026
Content I created and managed took a fishing startup from brand-new to well-respected in under 10 months.
40+
Hours on the water weekly
Filming, testing gear, and staying sharp on real fisheries — not just talking about them.
25+
Years of fishing experience
On Muskoka's lakes since childhood, with bass as the specialty.
2027
Guide service launch
Guided bass trips running across Muskoka, Ontario.
Views reflect cumulative content performance across the startup's accounts, not TJ's personal audience or unique viewers. Historical results do not guarantee future performance.
What you’re actually buying
You’re not buying my followers.
Most brands pay creators for access to their followers. Influencer views are great — but after running a fishing startup's social media through 2026, I learned what matters more: having a steady stream of high-quality videos you can post on your own feed, week after week.
The usual route
Pay an influencer, borrow their audience for a post or two, then start the search all over again. The following was never yours.
With me
You get a consistent way to show off your products in videos anglers actually watch — educational content, new releases, and the hot sellers you want to focus on. No influencer hunting, no one-off deals.
You're not buying my followers. You're buying a content engine for your products — videos that keep working on your feed long after they're delivered.
Selected work
See the work in action.
Fishing content is best judged by watching it. Tap play on any of these examples.
Gear in use
A hands-on product walkthrough that shows how the gear actually works.
Seasonal tips
A "Top five fall baits" countdown built to be saved and shared.
Proof
The numbers, straight from the dashboards.
Insights for January 1 – October 1, 2026, from content I created for a fishing brand. Tap any screenshot to see it full size.
37.7M
Views
9.2M
Viewers
468.7K
Interactions
232.3K
Link clicks
28.0M
Views
2.4M
Reach
258.5K
Interactions
45K
Link clicks
Top-performing videos
1.99M
views
The four things your fish gripper should have
837K
views
Crossposted reel — 22.7K likes, 594 shares
403K
views
Your backpack is slowing you down
315K
views
Our aerator is made to be abused
305K
views
Most aerators panic when they touch water
Views can include paid boosts where shown as “Reel Ad” in the screenshot. Past results don’t guarantee future performance.
Why TJ
An Angler First. A Content Partner From Start to Finish.
I’ve been fishing for over 25 years, including fishing Muskoka’s lakes since childhood. I understand the terminology, the products, and the questions anglers ask because I use them on the water.
I can explain a product through the experience of using it—then turn that explanation into a video with a clear idea, a strong opening, and a reason to keep watching.
Fishing knowledge
Grounded in how anglers actually fish.
Creative execution
From concept to finished video.
Ongoing collaboration
Learn your products and work with your team.
The content approach
Give anglers a reason to follow.
A useful content plan gives people more than repeated sales messages. The balance depends on your products, audience, and goals.
01
Teach
Answer the question an angler is already asking.
02
Demonstrate
Put the product to work in a fishing situation.
03
Entertain
Make a moment worth watching and sharing.
04
Tell a story
Show the trip, challenge, and result.
05
Introduce the product
Connect features to a relevant real-world use.
The process
From first conversation to finished content.
- 01
Understand
Products, audience, goals, existing content, and what success should look like.
- 02
Plan
Agree on concepts, formats, deliverables, timeline, and intended use.
- 03
Create
Film, present, edit, and prepare the agreed assets.
- 04
Deliver
Work through agreed feedback and deliver publish-ready content.
- 05
Improve
Review available performance to inform the next round.
Account management, publishing, travel, raw footage, paid advertising usage, exclusivity, and content licensing are agreed as part of the project scope.
Pricing
Two packages. One predictable monthly cost.
All prices in USD, per month. Choose the volume that fits your marketing — both packages include concepts, filming, and editing.
Package 1
15 videos / month
$1,500USD/month
or $1,250 USD/month with a 12-month commitment
- 15 short-form videos per month
- Delivered weekly
- Product showcases
- Educational content
- On-the-water demonstrations
- Hooks/scripts/concepts included
- Edited and ready to post
Best for brands that want consistent, high-quality content throughout the month.
Package 2
30 videos / month
$2,500USD/month
or $2,000 USD/month with a 12-month commitment
- 30 short-form videos per month
- Delivered weekly
- Nearly enough content to post every day
- Product showcases
- Educational content
- On-the-water demonstrations
- Recurring content series
- Hooks/scripts/concepts included
- Edited and ready to post
The best way to show off your brand — for companies that want to make content a major part of their marketing and stay in front of their audience.
Pricing includes content creation and delivery only. Social media management, paid advertising usage, travel, and other additional services can be discussed separately if needed.
Start a conversation
Let’s Talk About What Your Brand Could Create.
Whether you need a steady stream of fishing content, support for a product launch, or an angler who can explain your products on camera, I’d like to hear what you’re building.
Discuss a content partnership